Norwegian clean-beauty brand says its bestselling four-step routine is built for the needs of mature skin, using wild Arctic botanicals and organic beeswax
AUSTIN, Texas, Sept. 22, 2026 (GLOBE NEWSWIRE) — As more skincare buyers move towards simpler routines with fewer ingredients, Norwegian brand Frøya Organics is focusing on mature skin with a waterless system built on wild Arctic botanicals and organic beeswax.
The brand’s bestselling product, The Complete System for Mature Women’s Skin, is a four-step, 60-day routine aimed at women between 45 and 75. It pairs a day balm, an eye balm, a night balm, and a face scrub, and carries a 60-day money-back guarantee.
Frøya Organics formulates without water, fillers, parabens, or synthetic fragrance, and says its concentrated balms mean a small amount goes a long way. It uses Arctic plants that, the brand says, grow more potent because they survive short summers and temperatures as low as minus 30°C.
Frøya Organics, named after the Norse goddess of beauty, was founded by Line, who guides the brand’s formulations.
“Mature skin does not need ten steps, it needs the right ones,” said Line, manager of Frøya Organics. “We built the set for women who want fewer products, made with potent plants and nothing unnecessary.”
Frøya Organics reports more than 80,000 customers worldwide, ships internationally, and sells through its online store.
Media contact:
Harold Castro
Frøya Organics
support@froyaorganics.com
https://froyaorganics.com
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