{"id":425293,"date":"2026-08-05T11:56:00","date_gmt":"2026-08-05T11:56:00","guid":{"rendered":"https:\/\/dailybanglanewspapers.com\/news\/stellar-blade-studio-ceo-defends-ai-music-video-amid-fan-backlash\/"},"modified":"2026-08-05T11:56:00","modified_gmt":"2026-08-05T11:56:00","slug":"stellar-blade-studio-ceo-defends-ai-music-video-amid-fan-backlash","status":"publish","type":"post","link":"https:\/\/dailybanglanewspapers.com\/news\/stellar-blade-studio-ceo-defends-ai-music-video-amid-fan-backlash\/","title":{"rendered":"Stellar Blade studio CEO defends AI music video amid fan backlash"},"content":{"rendered":"

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Shift Up published an AI<\/a>-generated music video<\/a> for Stellar<\/a> Blade: Blood Rain on July 31, and the backlash from players arrived almost immediately.<\/p>\n

\"Stellar<\/p>\n

The video features the game\u2019s lead character, Evie, singing and dancing to an upbeat pop track titled \u201cWanna be in Love.\u201d Fans argued the AI-generated visuals distort Evie\u2019s established look and undercut the artistry the studio has built its reputation on since the original Stellar Blade\u2019s release.<\/p>\n

Shift Up CEO and Stellar Blade director Hyung-tae Kim responded directly to the criticism rather than pulling the video. He said Evie \u201cwas created from head to toe by our talented artists and modelers through more than a year of dedicated work,\u201d and argued the AI tool used for the video was not generating the character from scratch. \u201cThe AI is not creating her from scratch,\u201d Kim said. \u201cIt is rendering and presenting the character based on the data, design, and craftsmanship our team created.\u201d<\/p>\n

The explanation did little to calm the backlash. Critics said Kim\u2019s defense missed the core objection, which centered less on where Evie\u2019s design originated and more on using AI to animate and voice the character in a way many felt cheapened the final product. Kim\u2019s decades-long career as a character artist made the reaction especially pointed among longtime fans who had followed his work closely.<\/p>\n

The controversy lands against a broader backdrop. Kim has previously described AI as an important competitive tool, telling attendees at a South Korean government-organized \u201cEconomic Growth Strategy\u201d briefing that he considers AI essential for South Korean developers competing against larger companies, including those in China, on a global scale.<\/p>\n

Shift Up has not announced whether it will remove or revise the video following the criticism. Blood Rain, a prequel focused on Evie\u2019s backstory, remains in development, and the studio has given no indication that the backlash will alter its use of AI tools in future promotional material.<\/p>\n

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Shift Up published an AI-generated music video for Stellar Blade: Blood Rain on July 31, and the backlash from players arrived almost immediately. The video features the game\u2019s lead character, Evie, singing and dancing to an upbeat pop track titled \u201cWanna be in Love.\u201d Fans argued the AI-generated visuals distort Evie\u2019s established look and undercut […]<\/p>\n","protected":false},"author":3,"featured_media":425294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/inews.zoombangla.com\/wp-content\/uploads\/2026\/08\/Stellar-Blade-Blood-Rain-AI-video.jpg","fifu_image_alt":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-425293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts\/425293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/comments?post=425293"}],"version-history":[{"count":0,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts\/425293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/media\/425294"}],"wp:attachment":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/media?parent=425293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/categories?post=425293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/tags?post=425293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}