Baltimore, MD, May 14, 2026 (GLOBE NEWSWIRE) — SelectFI, an automotive lending technology platform, today announced its official launch on The Shop by FordDirect \u2014 making SelectFI\u2019s financing technology available to Ford Dealers and Lincoln Retailers across the United States. The listing follows a rigorous year-long vetting process and a real-world pilot program at multiple Ford dealerships, validating SelectFI\u2019s performance, security, and compliance standards before going live.<\/p>\n
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Left to Right: Courtney Douglas (FordDirect), Michelle McInernery (FordDirect), Andrew Sweet (SelectFI), Tommy Vullo (SelectFI), Beth Hill (FordDirect)<\/p>\n
What is SelectFI?<\/strong><\/p>\n SelectFI is an automotive lending technology platform built to modernize the F&I (Finance & Insurance) process at car dealerships. The platform enables dealers to generate accurate, real-time financing offers using soft credit pulls, route deal submissions to lenders faster, and deliver a more transparent buying experience \u2014 all within a compliance-first, audit-ready workflow.<\/p>\n \u00a0<\/strong><\/p>\n SelectFI Now Available in The Shop by FordDirect<\/strong><\/p>\n \u00a0<\/strong><\/p>\n About The Shop by FordDirect<\/strong><\/p>\n Proven in the Field: Pilot Results<\/strong><\/p>\n Before launching on The Shop, SelectFI was piloted at multiple Ford dealerships to validate its real-world impact.<\/p>\n “We use SelectFI on every single deal that comes through our store \u2014 it’s just part of how we operate now. It’s sped up our entire sales process, and on top of that, our approval rates have improved by over 10 points since we started using it.”<\/p>\n — Patrick Sexton, General Manager and Partner, Legacy Ford Rosenberg, El Toro Auto Group<\/p>\n \u00a0<\/strong><\/p>\n From the Leadership<\/strong><\/p>\n \u00a0— Tommy Vullo, Founder, SelectFI <\/p>\n<\/td>\n<\/tr>\n<\/table>\n — Andrew Sweet, CEO, SelectFI <\/p>\n<\/td>\n<\/tr>\n<\/table>\n Why This Matters for Ford Dealers<\/strong><\/p>\n \u00a0<\/strong><\/p>\n FordDirect’s Vetting Process<\/strong><\/p>\n SelectFI\u2019s inclusion on The Shop was earned through a rigorous evaluation process. FordDirect assessed SelectFI across security and data privacy protocols, product performance under real dealership conditions, and dealer and customer experience standards. SelectFI met all requirements across every category \u2014 giving Ford dealers the assurance that this is a verified, production-tested solution.<\/p>\n About FordDirect<\/strong><\/p>\n FordDirect, headquartered in Dearborn, Mich., connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford Dealers and Lincoln Retailers. FordDirect is a joint venture between Ford Motor Company and its dealers with a mission of helping Ford and Lincoln dealerships sell more cars and trucks. Learn more about The Shop at https:\/\/theshop.forddirect.com<\/a>. Learn more about FordDirect at\u00a0https:\/\/www.forddirect.com\/<\/a><\/p>\n\n
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\n The Shop by FordDirect is a curated online shopping experience designed for Dealers to meet the challenges of operating in the evolving retail automotive business landscape beyond the products and services that FordDirect already provides to dealers. The Shop provides Dealers with access to vetted and trusted vendors, like Select Fi, that include pre-negotiated prices for solutions that dealerships need. <\/td>\n<\/tr>\n<\/table>\n \n
\n “SelectFI didn\u2019t start in a boardroom \u2014 it started in the showroom. With roots in Ford retail, I built this company with one goal: to give dealers like the ones I worked with the tools and lending relationships they deserve. Partnering with FordDirect feels like a full-circle moment.”<\/p>\n \n
\n \u201cWe are excited to deepen and formalize our partnership. Being a preferred vendor on FordDirect\u2019s The Shop represents deliberate focus on aligning with forward-thinking companies that are creating entirely new product categories \u2014 ones that drive real value for their dealers and the customers they serve. The vetting process validated what the pilot dealers already knew \u2014 that our technology delivers real results: faster deals, better compliance, and a financing experience that enhances the consumer journey”.\u00a0<\/p>\n \n
\n \u201cAs The Shop continues to grow as a curated B2B marketplace, we are dedicated to connecting Dealers with rigorously vetted solutions like SelectFi to help them spend more time focused on serving customers. SelectFi\u2019s approach to helping Dealerships to deliver flexible financing options and AI powered predictive lending aligns perfectly with our mission to connect Ford Dealers and Lincoln Retailers (and their groups) with proven solutions that create measurable operational and business impact,\u201d said Beth Hill, The Shop\u2019s COO. <\/td>\n<\/tr>\n<\/table>\n \n
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