New York, NY, March 13, 2026 (GLOBE NEWSWIRE) — Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, today announced its inclusion in Forrester Research\u2019s The Forrester Wave\u2122: Marketing And Sales Data Providers For B2B, Q1 2026 report. The report evaluates 11 of the most significant marketing and sales data providers in the B2B market today, and assesses how each stacks up across current offering, strategy, and customer feedback.<\/p>\n
The Forrester report notes that Anteriad\u2019s \u201cSuperior data sourcing and external privacy compliance are the strongest differentiators across a broad set of data capabilities. [The company] provides outsourced business development, including calling capabilities in 30 languages, which directly affects its ability to source and verify data. Expanded buying group capabilities are another highlight.\u201d<\/p>\n
The firm describes Anteriad as \u201ca compelling option for organizations that are also looking
for marketing execution support, especially those that prioritize privacy-compliant
data acquisition and lack strong internal data unification resources.\u201d <\/p>\n
Forrester also writes that \u201cAnteriad offers an impressive breadth of supporting services to complement its core data offering, which includes data consulting, sourcing, and unification projects as well as the marketing activation services typically expected from an outsourced marketing partner.\u201d<\/p>\n
Anteriad received a 5 out of 5 in the following criteria:<\/p>\n
- \n
- Data Sourcing<\/li>\n
- Buying Group Detail <\/li>\n
- Supporting Services and Offerings<\/li>\n
- Privacy Framework Certification and Transparency<\/li>\n<\/ul>\n
Anteriad\u2019s superior data sourcing includes a compelling combination for B2B marketers: 2,500 data sources and 414 million global contacts with a 90% accuracy rate. The company\u2019s ability to provide B2B marketers with high quality data at a global scale is complemented by depth – providing strong support for buying groups, intent targeting, and regional data across 27 languages. <\/p>\n
Anteriad delivers superior capabilities to predict and expand product-specific buying groups and automate their assembly. As B2B marketers increasingly shift from lead-based to buying group-based strategies, Anteriad\u2019s Dynamic Buying Group profiles, built using AI and the company\u2019s billions of unique audience signals captured every day, identifies the most likely buying group members for each product and makes it easy to reach them across channels, whether the marketer or Anteriad\u2019s experts manage the campaigns. <\/p>\n
Anteriad offers exceptional depth and breadth of supporting services to complement their data offering, which sustain long-tail relationships with mid-market and enterprise clients, reflecting the company\u2019s full-funnel model: data consulting, sourcing, unification, and marketing activation, all under one roof.<\/p>\n
The company\u2019s approach to privacy and compliance goes above and beyond standard market requirements. It is a core differentiator: while others treat compliance as a checkbox, Anteriad has made it a strategic foundation, and marketers see the results in their performance.<\/p>\n
Anteriad was also recognized as a Strong Performer in The Forrester Wave\u2122 Intent Data Providers for B2B, Q1 2025. With this dual recognition, Anteriad believes it is positioned to accelerate engagement and impact for B2B marketers.<\/p>\n
“The job of a B2B marketer has never been harder. Buyers are tougher to find, budgets are tighter, and the pressure to deliver pipeline keeps growing. Marketers don’t just need data, they need a partner who understands what they’re up against and can help them succeed. We’re proud to be included among what Forrester calls ‘the most significant’ B2B marketing and sales data providers. Whether you’re already working with us or evaluating your options, we hope this report gives you the context and confidence to make the right decision for your team,” said Karie Burt, Chief Data and Privacy Officer at Anteriad. <\/p>\n
Access The Forrester Wave\u2122:<\/b> Marketing And Sales Data Providers For B2B, Q1 2026 report here<\/a><\/b>. <\/b><\/p>\n
About Anteriad<\/b>
Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Our unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, RTIC, and Havas trust our data-driven approach to maximize impact and ROI.\u00a0Start creating your future today at https:\/\/anteriad.com\/<\/a> <\/p>\n![\"\"](\"https:\/\/ml.globenewswire.com\/media\/M2E3ZjQwZDUtNmQzNy00NmVkLWI4NTYtYzVhZmI3MjJjNzdkLTEyNTg2NDQtMjAyNi0wMy0xMy1lbg==\/tiny\/Anteriad.png\")
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