Dallas, TX, Jan. 27, 2026 (GLOBE NEWSWIRE) — The Freeman Company today announced the appointment of Melissa Levy as President of Sparks<\/a><\/strong>, the company\u2019s award-winning brand experience agency. Levy will report directly to CEO Janet Dell and will lead the agency\u2019s creative, strategy, client services, operations, and production functions.\u00a0<\/p>\n Levy joins Sparks from Digitas, where she most recently served as President and Chief Client Officer, driving growth across key markets and leading major accounts for Fortune 10 companies and fast-growing consumer brands. Across her two-decade career, she has built a reputation for delivering meaningful business outcomes, cultivating high-performing teams, and shaping agency evolution in rapidly changing environments.\u00a0<\/p>\n \u201cMelissa has an exceptional record of driving growth and guiding organizations through change,\u201d said Janet Dell, CEO of The Freeman Company. \u201cHer ability to blend creativity, operational rigor, and client-driven strategy will help Sparks accelerate into its next chapter.\u00a0She\u2019s\u00a0exactly the right leader for where the experiential industry\u2014and Sparks\u2014are headed.\u201d\u00a0<\/p>\n Before joining Digitas, Levy held leadership roles across the marketing and advertising landscape, including managing director roles and start-up experiences that shaped her\u00a0resilience, speed, and collaborative leadership style. She began her career in financial services before earning her MBA from Babson and transitioning into marketing.\u00a0<\/p>\n \u201cSparks\u00a0sits\u00a0at the intersection of everything I love\u2014people, creativity, and bold experiences,\u201d said Levy. \u201cAt a moment when audiences crave real\u00a0connection\u00a0more than ever, Sparks has a unique opportunity to lead the future of experiential.\u00a0I\u2019m\u00a0thrilled to join this talented team and build\u00a0what\u2019s\u00a0next together.\u201d\u00a0<\/p>\n Levy is known for her commitment to developing talent, building inclusive cultures, and championing innovation. She has received\u00a0numerous\u00a0industry accolades, including Cannes Lions,\u00a0Effies, D&AD, Clios,\u00a0Webbys, and the Ad Club Women We Admire Award.<\/p>\n ###<\/p>\n About Freeman\u00a0<\/strong>\u202f\u00a0 About Sparks<\/strong> Dallas, TX, Jan. 27, 2026 (GLOBE NEWSWIRE) — The Freeman Company today announced the appointment of Melissa Levy as President of Sparks, the company\u2019s award-winning brand experience agency. Levy will report directly to CEO Janet Dell and will lead the agency\u2019s creative, strategy, client services, operations, and production functions.\u00a0 Levy joins Sparks from Digitas, where […]<\/p>\n","protected":false},"author":3,"featured_media":398202,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/ml.globenewswire.com\/Resource\/Download\/3d443d24-158e-4011-923f-39340efbe1b8","fifu_image_alt":"","footnotes":""},"categories":[57166],"tags":[],"class_list":["post-398201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts\/398201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/comments?post=398201"}],"version-history":[{"count":0,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts\/398201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/media\/398202"}],"wp:attachment":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/media?parent=398201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/categories?post=398201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/tags?post=398201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Freeman is a global leader in events, on a mission to redefine\u00a0live\u00a0for a new era. With a data-driven approach and the industry\u2019s largest network of experts, Freeman\u2019s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions\u00a0leverage\u00a0a 98-year legacy in event management as well as\u00a0new technologies\u00a0to deliver moments that matter. For more information, please visit\u00a0https:\/\/www.freeman.com<\/a>.<\/p>\n
Sparks is a leading global brand experience agency specializing in the design and execution of award-winning experiences that connect brands with their most important audiences. With a strong emphasis on creativity, innovation, and flawless execution, we deliver experiential marketing solutions that deepen relationships, inspire action, and build trust\u2014all around the world. As the experiential marketing agency line of business within The Freeman Company, Sparks brings a unique blend of strategic insight and executional excellence to every brand activation, corporate event, and trade show exhibit. Learn more at\u00a0www.wearesparks.com<\/a>.<\/p>\n![\"\"](\"https:\/\/ml.globenewswire.com\/media\/YjZlODI3ZGYtODBiYS00YjBiLWJlZjctNjM0N2E4NjlmODNkLTUwMDEzMjE0OC0yMDI2LTAxLTI3LWVu\/tiny\/Freeman.png\")
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