{"id":374936,"date":"2025-07-08T17:15:00","date_gmt":"2025-07-08T17:15:00","guid":{"rendered":"https:\/\/dailybanglanewspapers.com\/news\/servpro-launches-unexpected-campaign-to-spotlight-franchise-heroes-and-brand-promise\/"},"modified":"2025-07-08T17:15:00","modified_gmt":"2025-07-08T17:15:00","slug":"servpro-launches-unexpected-campaign-to-spotlight-franchise-heroes-and-brand-promise","status":"publish","type":"post","link":"https:\/\/dailybanglanewspapers.com\/news\/servpro-launches-unexpected-campaign-to-spotlight-franchise-heroes-and-brand-promise\/","title":{"rendered":"SERVPRO Launches \u201cUnexpected\u201d Campaign to Spotlight Franchise Heroes and Brand Promise"},"content":{"rendered":"

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Gallatin, Tennessee, July 08, 2025 (GLOBE NEWSWIRE) — SERVPRO, a leader in fire and water cleanup, restoration, and construction, has launched its newest national advertising campaign, \u201cUnexpected.\u201d This emotionally resonant initiative spotlights the people behind the SERVPRO name\u2014its restoration experts and franchisees\u2014while reinforcing the brand\u2019s core mission: caring for people during life\u2019s toughest moments.<\/p>\n

At the heart of \u201cUnexpected\u201d is a focus on SERVPRO\u2019s promise to help make unexpected disasters \u201cLike it never even happened.\u201d Featuring real technicians performing real cleanup work, the campaign captures the everyday heroism of SERVPRO franchise crews as they help families, businesses, and even hospitals recover from the unthinkable. These authentic moments make the campaign feel deeply personal and grounded in reality.<\/p>\n

\u201cThis campaign celebrates our SERVPRO franchise technicians and gets to the roots of why we do what we do,\u201d said Rob Rajkowski, Chief Marketing Officer of Servpro Industries, LLC. \u201cIt shows us doing what we do best: Caring for people and making their lives better in a really difficult situation.\u201d<\/p>\n

The campaign\u2019s development was a highly intentional process, shaped by input from across the SERVPRO franchise network and anchored in a shared commitment to SERVPRO\u2019s values.<\/p>\n

\u201cTo be able to put a campaign together that really accentuates all the positive things about the brand and our franchise teams\u2014that\u2019s what I\u2019m most excited about,\u201d Rajkowski continued. \u201cThese are real SERVPRO franchise crews doing real work. It doesn\u2019t get more authentic than that.\u201d<\/p>\n

The campaign\u2019s centerpiece videos are more than just visuals\u2014they are a statement that at SERVPRO, we got you. Whether it\u2019s a business owner facing flood damage and a loss of production, a family returning home to a pipe burst, or a hospital recovering from flooding, that message captures SERVPRO\u2019s brand spirit: reliable, professional, and Here to Help\u00ae<\/sup>.<\/p>\n

An intentional focus was placed on targeting multiple segments and channels\u2014both residential and commercial properties.<\/p>\n

Commercial spots will highlight the company\u2019s core services, including water and fire restoration and construction services. Two anthem spots will showcase SERVPRO\u2019s broad range of services and expertise, while a special feature will honor the brand\u2019s continued support of first responders.<\/p>\n

The omnichannel campaign will run across national TV and radio, streaming platforms, digital, and social media. Franchisees will also receive localized assets, empowering them to share the message directly within their own communities.<\/p>\n

Campaign direction was led by BUNTIN<\/a>, a full-service advertising agency based in Nashville, Tennessee, that has been Servpro Industries, LLC\u2019s Agency of Record for more than 20 years.<\/p>\n

View the Campaign<\/b><\/p>\n

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About SERVPRO\u00ae<\/sup><\/b><\/p>\n

For nearly 60 years, SERVPRO<\/a> has been a trusted leader in fire and water cleanup and restoration services, construction, mold mitigation, biohazard and pathogen remediation. SERVPRO\u2019s professional services network of more than 2,350 individually owned and operated franchises spans the United States and Canada, responding to property damage emergencies large and small \u2013 from million-square-foot commercial facilities to individual homes. When disaster strikes, homeowners, business owners and major insurance companies alike rely on SERVPRO to help make it \u201cLike it never even happened.\u201d<\/p>\n