{"id":354809,"date":"2025-03-06T14:05:00","date_gmt":"2025-03-06T14:05:00","guid":{"rendered":"https:\/\/dailybanglanewspapers.com\/news\/numerator-launches-verified-voices-direct-research-platform-for-canadian-brands-and-retailers\/"},"modified":"2025-03-06T14:05:00","modified_gmt":"2025-03-06T14:05:00","slug":"numerator-launches-verified-voices-direct-research-platform-for-canadian-brands-and-retailers","status":"publish","type":"post","link":"https:\/\/dailybanglanewspapers.com\/news\/numerator-launches-verified-voices-direct-research-platform-for-canadian-brands-and-retailers\/","title":{"rendered":"NUMERATOR LAUNCHES VERIFIED VOICES DIRECT RESEARCH PLATFORM FOR CANADIAN BRANDS AND RETAILERS"},"content":{"rendered":"<p><\/p>\n<div id=\"main-body-container\" itemprop=\"articleBody\">\n<p>CHICAGO, March  06, 2025  (GLOBE NEWSWIRE) &#8212; Numerator, a data and tech company serving the market research space, has announced the expansion of its research-only platform \u2013 Verified Voices Direct \u2013 to Canadian brands and retailers, building on the U.S. launch of the Verified Voices Direct platform in October 2024. Research from late 2024 shows the pervasive impacts of recall bias in traditional research, reinforcing the need for a new approach to market research and the importance of connecting with verified brand and category buyers for accurate and confident decision-making.<\/p>\n<p>The new Verified Voices Direct platform provides brands and retailers with direct access to get feedback from verified buyers, unlocking:<\/p>\n<ul>\n<li><b>Precision<\/b> <b>targeting<\/b> to find specific consumer cohorts with multi-quota sampling of verified buyers, built on a highly engaged panel with a 50% response rate<\/li>\n<li><b>Intuitive<\/b> <b>survey<\/b> <b>creation<\/b> to get fast answers through an on-demand research platform by launching surveys with templated or customized questions<\/li>\n<li><b>Fast and flexible reporting<\/b> to see responses within hours and explore results with customizable comparison charts and dynamic filtering options<\/li>\n<\/ul>\n<p>\u201cThe market research industry has been ripe for disruption, given the pervasive response quality issues due to bots, fraud, and recall-based screeners,\u201d says Shalin Shah, SVP Product, Verified Voices at Numerator. \u201cWe\u2019re reshaping market research with a competitive platform and proprietary methodologies built on the foundation of known purchasers, allowing us to deliver the highest-quality insights. Verified Voices Direct makes this new standard of research available to a wider audience.\u201d<\/p>\n<p>Users in the platform can conduct research by creating their own questions, picking from question banks or leveraging full, expertly-written survey templates. Most in-platform research completes in 12 hours or less due to Numerator\u2019s 50% survey response rate. The platform is built upon Numerator\u2019s Canadian Survey Panel of 75K known brand and category buyers who are highly engaged and surveyed through Numerator\u2019s mobile app, Receipt Hog.<\/p>\n<p><b>About Numerator:<\/b><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ut2gmqFVk6obd09IMTX01wHKCIbtdFC0xtGKnqIC0LE55jptB5bXX5hyTDuU6CQNdxRmOKLMsj8NIxi6NuXxqA==\" rel=\"nofollow\" target=\"_blank\" title=\"Numerator\">Numerator<\/a> is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has 5,800 employees worldwide; 80 of the top 100 CPG brands\u2019 manufacturers are Numerator clients.<\/p>\n<pre\/><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZTFiOTBlY2ItZjIzZi00MzBhLTgyYmItY2Y4Y2UzNjVlM2ZlLTEyMjIxNDk=\/tiny\/Numerator.png\" referrerpolicy=\"no-referrer-when-downgrade\"\/>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>CHICAGO, March 06, 2025 (GLOBE NEWSWIRE) &#8212; Numerator, a data and tech company serving the market research space, has announced the expansion of its research-only platform \u2013 Verified Voices Direct \u2013 to Canadian brands and retailers, building on the U.S. launch of the Verified Voices Direct platform in October 2024. Research from late 2024 shows [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":354810,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/ml.globenewswire.com\/Resource\/Download\/f6aba9be-ad73-4b43-94d5-b25d764f0e49","fifu_image_alt":"","footnotes":""},"categories":[57166],"tags":[],"class_list":["post-354809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts\/354809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/comments?post=354809"}],"version-history":[{"count":0,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/posts\/354809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/media\/354810"}],"wp:attachment":[{"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/media?parent=354809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/categories?post=354809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailybanglanewspapers.com\/news\/wp-json\/wp\/v2\/tags?post=354809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}